Fragrance sales are slumping, so at least one marketer is restructuring its business. LVMH Moët Hennessy Louis Vuitton is creating a new structure called LVMH Fragrance Brands — comprising Givenchy, Kenzo, Pucci and Fendi — within its perfumes and cosmetics division. The aim is to regroup the sales forces of those brands while maintaining each one’s individual creative, marketing and communications activities. In the past, some of the fragrance brands created by LVMH-owned brands, such as Ma...